This will be aimed primarily at people hoping to start up an instance quickly, whether to demo or test it out. It should include a confirmation step:

Remaining work here is mentioned in T536: Compile all static / default assets into binary.

That latest change still needs schema.sql in the same folder, but adds the option to create tables with writefreely --init-db

Looking at a way to include schema.sql in the binary now. So many libraries to pick from...